Thomas Cook is well established brand in international tours and is way ahead of its competitors by huge margins. Its high purchase prowess enables it to pass on best bargain to its customers. Company wants to work towards changing customer’s perception of it being international company which caters only to esteem customers. Tours being an intangible product, Thomas Cook feels that the perception of customers will only change after experiencing the packages offered by the company. Thomas Cook believes in creating memories for life. Company is further looking forward to penetrate regional market in domestic and international segment.
Thomas cook has always been pioneer in group tour segment and understands their customer’s need of travel within their comfort zone. In today’s era where customer has become more and more demanding and where customization and personalization of package is inevitable, Thomas Cook has always been an epitome of innovation. With the view to cater large culturally and regionally diversified population of India Thomas Cook has come up with packages specially targeted for the regional communities like Avismarniya Europe and Prekshaniya Europe for its Maharashtrian community, Dilkash Europe for North Indian population, Albelu Europe for its Gujarati customers and so on.